NIKE | SPORTS BRAND | MEDIA GATHERING AT PULAU MACAN
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PRINT | MISC. | EVENTS
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We had the opportunity to work with Nike to organize a media gathering trip at Pulau Macan, one of the islands in Kepulauan Seribu. It was to launch Nike’s then newest product, Nike Free Run Shoes. We organized a 2-day event that included all preparations from booking the island, arranging transportation for fifteen journalists at the pick up point, creating gimmicks such as table setting, creating games, to dropping them off to the pick up station.

The event was successful. Nike and fifteen representatives from selected media were very happy. It was an unforgettable experience for them and us as well at Pulau Macan with Nike.
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Event Planning: Armi Gumelar & Cecilia B. Salim
Art Direction & Design: Utari Syaukat
Collaborator(s): Nayaprada

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