LEE COOPER | FASHION BRAND
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MISC.
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The Company Studio assisted Lee Cooper Indonesia to launch A/W ‘13 and introduce their global campaign “meet the makers.” We created PR master plan which include monthly PR calendar. We create press releases and story for each product to be released to media every month. Our goal is to gain media awareness about the collections and the global campaign which include product coverages, exclusive interviews, and fashion photoshoot.

Our services include:
• Media gathering coordination for the launch of A/W ‘13 and introducing the makers.
• Media gathering coordination for 2014 POP UP SHOP
• Media gathering coordination for Tilmann Wrobel
• Media gathering coordination for Store Opening in Kelapa Gading
• Seeding story releases each month
• Media Representative for A/W ‘13–S/S ‘14
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Public Relations: Cecilia B. Salim
PR Officers: Helen Tencate, Patricia Yulisa, Vanessa Walangitang

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